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Below is a listing of all sessions the speaker is scheduled to present.

Sharon Carter



Speaker Bio


Sharon Carter has over 22 years of optometric experience including working in an office as an office manager, sales and training for an optometric software company to consulting for private practices. She started her own consulting company, Eye Care Optometric Consulting (ECOC), in 2001 and personally consults in offices all over the country spreading her team building philosophy. She is very energetic and enthusiastic and for more than 9 years has been speaking and motivating staff at state associational meetings, national and international conferences sharing her company's philosophy of 'provide the best patient care possible and the money will follow.'

Thursday, October 7, 2010
General Courses
21-704-V: Pre-Appointing For Success
8:30 am - 9:30 am (Thursday, October 7, 2010)
Are you pre-appointing your patients and it is not working properly? Do you want to pre-appoint you patients but don't know how to get started? This course will give you a system that will make pre-appointing your patients easy and works well in any office. It walks you through pre-appointing from the initial visit to the visit the following year. If you want your practice to grow at the optimum pace you not only have to acquire new patients, but you need to keep the ones you already have. Pre-appointing shows your existing patients that you are concerned with their long-term eye health. Also, if you are seeing patients with medical problems you have an obligation to keep them on your treatment plan.
Sharon Carter - Consultant, ECOC
22-805-V: Marketing Benefits - Not Products
9:45 am - 11:45 am (Thursday, October 7, 2010)
Are your optical sales where you would like them to be? If not, it could be the way you are presenting or “selling” in your optical. This course will teach you how to educate your patients on the benefits of each product you have to offer and how to present that in a way that is not perceived as high pressure selling. When a patient is educated on the benefits they are buying rather than being sold to they understand the value of what they are paying for. This eliminates remorse after the sale and promotes a good referral for your optical. Everyone loves to buy but hates high pressure sales.
Sharon Carter - Consultant, ECOC
24-704-V: Patient Satisfaction vs. Patient Loyalty
4:00 pm - 6:00 pm (Thursday, October 7, 2010)
Has your practice invested money to attract new patients only to have them go somewhere else after one or two visits? Was a difference in price the chief attractor that brought them to your practice only to have them find a “better deal” down the street later? Do you advertise “Satisfaction Guaranteed”? In this course you will learn that there is a distinct difference between satisfaction and loyalty; “satisfaction can be shopped” but “loyalty can be created”. Learn what you can do to “WOW” your patients, keep them coming back, and set your practice apart from your competition.
Sharon Carter - Consultant, ECOC
Friday, October 8, 2010
General Courses
32-706-V: Insurance Filing
10:45 am - 11:45 am (Friday, October 8, 2010)
Insurance is a very big part of most practices today. That is why it is essential to get a system for collecting information from the patient, creating a clean claim, and making sure payment is made correctly and in a timely manner. Each area of the office has a part in the claim process and this course will provide the essential steps for a system that will insure prompt and accurate insurance filing and payment.
Sharon Carter - Consultant, ECOC
34-702-V: Your Mouth Is Moving - Does Your Body Agree?
5:00 pm - 6:00 pm (Friday, October 8, 2010)
What does it mean when someone talking to you cannot maintain eye contact? Did you know that there are several forms of hand-shake and each has a different meaning, hidden from the understanding of the unknowing? Learn how to recognize and read a person's hidden communications and more importantly learn what signals you are subconsciously sending. Hair style, dress, gestures, voice, steadiness of gaze, and behavior around subordinates when taken in combination may enlighten you more about a person's integrity and work habits than what they are saying.
Sharon Carter - Consultant, ECOC
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